When you combine English Singer/Dancer FKA Twigs creative direction x the powerful athletic movements of modern dance x Nike you end up a phenomenal campaign for the Women’s Spring Zonal Strength Tights Collection. Below is a brief excerpt from Nike News featuring FKA Twigs:
When Nike reached out to me about collaborating together on this project, I saw it as an opportunity to inspire people who want to use their bodies in a positive way. I cast a group of amazing people who take their physicality seriously and have their own sense of style, in order to push people to be healthy and understand that, through any genre of sport, they can be the best versions of themselves.
You have to be incredibly in tune with yourself and focused to be able to compete or create — vulnerability and strength have a lot to do with this. As an athlete in your final moments of competition, everything you’ve done, everything your parents have sacrificed and everyone who has supported you are there in that one second. You have to accept your destiny and have both the physical power and willpower to do what you need to do.
People don’t always see dancers as athletes, but we are. Through dance, I’ve met young people who work really hard and have dedicated their lives to being active. To me they represent “modern movement,” which I define as exploring any genre of sport without boundaries.
For more information about the campaign visit Nike’s website: